“Our competitors are much bigger and better resourced than we are.” “Our category isn’t exciting.” “We have to deal with regulatory issues.” These are the kinds of comments I sometimes hear from non-profits when I speak to them about focusing on building their brands. “Our situation is different,” they claim as they try to explain… Continue reading Are You Making Excuses for Not Building Your Non-Profit’s Brand or Are You Embracing Its Potential?
Category: Articles
The Social Age Needs Real, Human Leadership
James Griffin, a director of global professional services firm KPMG, and a specialist in social media, says the most common excuse from Australian CEOs for not being on Twitter or becoming an influencer on LinkedIn is they see it as being narcissistic. In an interview with the Australian Financial Review Griffin said: “They don’t want to put themselves… Continue reading The Social Age Needs Real, Human Leadership
Social Media & The First-Mover Advantage
I had an interesting Twitter chat with a senior leader at a non-profit recently. He was taking his first ‘baby steps’ in social media and was keen to explain why he was doing it. I want to get a head start on the competition by embracing social media now. What a great explanation. I jotted it down in my notebook,… Continue reading Social Media & The First-Mover Advantage
Leadership & Expertise
Many of the senior non-profit executives I coach are promoted to their positions of leadership as a result of their expertise or technical knowledge. In fact, they attribute their success to being experts in their fields. So when they come to leading others they are often frustrated and don’t understand that what they have regarded… Continue reading Leadership & Expertise
Do You Experience Flow as a Leader?
Ask yourself: Do your work days fly by because you are having so much fun and work seems like play? Have you had situations where your creativity is through the roof and you can watch the steps that lead to success unfold inevitably in front of you? Do you experience emotions such as joy, ambition,… Continue reading Do You Experience Flow as a Leader?