Are You Making Excuses for Not Building Your Non-Profit’s Brand or Are You Embracing Its Potential?

“Our competitors are much bigger and better resourced than we are.” “Our category isn’t exciting.”  “We have to deal with regulatory issues.” These are the kinds of comments I sometimes hear from non-profits when I speak to them about focusing on building their brands. “Our situation is different,” they claim as they try to explain… Continue reading Are You Making Excuses for Not Building Your Non-Profit’s Brand or Are You Embracing Its Potential?

The Social Age Needs Real, Human Leadership

James Griffin, a director of global professional services firm KPMG, and a specialist in social media, says the most common excuse from Australian CEOs for not being on Twitter or becoming an influencer on LinkedIn is they see it as being narcissistic. In an interview with the Australian Financial Review Griffin said: “They don’t want to put themselves… Continue reading The Social Age Needs Real, Human Leadership

Leadership & Expertise

Many of the senior non-profit executives I coach are promoted to their positions of leadership as a result of their expertise or technical knowledge. In fact, they attribute their success to being experts in their fields. So when they come to leading others they are often frustrated and don’t understand that what they have regarded… Continue reading Leadership & Expertise

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