Are You Making Excuses for Not Building Your Non-Profit’s Brand or Are You Embracing Its Potential?

“Our competitors are much bigger and better resourced than we are.” “Our category isn’t exciting.”  “We have to deal with regulatory issues.” These are the kinds of comments I sometimes hear from non-profits when I speak to them about focusing on building their brands. “Our situation is different,” they claim as they try to explain… Continue reading Are You Making Excuses for Not Building Your Non-Profit’s Brand or Are You Embracing Its Potential?